DealerBuilt's Customer Relationship Management (CRM) is not an afterthought; it is a built-in part of our system. The DealerBuilt auto dealer CRM is developed as a rules-based Internet lead management tool. You can use it to assign leads to sales people, Internet departments and BDC's; in any combination you can imagine.

DealerBuilt's CRM is integrated and compliments our DMS, so you can readily access the accounting detail for your operation in a clear, concise, fast, and easy manner - all the way down to the source document.

Our CRM offers you the ability to drill down and view every contact and transaction the customer has ever had with the parent corporation at any of its stores, including: repair orders; scheduled maintenance visits; parts purchases; potential deals and vehicles the customer wishes to own; letters written by the dealer; and every customer accounting entry.

DealerBuilt's CRM manages every aspect of the customer experience from a single screen that is both intuitive and detailed. No need to navigate into numerous screens to get the customer's track record.

CRM Customer Master Screen

If you want to hear more, contact us and we'll put you in touch with dealers who needed to make the same choice as you. Hear why they selected the DealerBuilt Dealer Management System over other vendors. When DealerBuilt’s LightYear DMS went head-to-head with other solutions; DealerBuilt was their only choice!