DealerBuilt management comes from the industry with a unique passion to provide dealers with a truly exceptional technology partnership.

DealerBuilt's management team has demonstrated considerable success in automotive retailing and software development. The team possesses a thorough knowledge of automotive-retail technology, developing DMS solutions, and providing a level of support desired in the industry.

John Hosmer
Chairman & Chief Technology Officer
Mr. John Hosmer is the founder of DealerBuilt and the initial visionary behind DealerBuilt's LightYear DMS. He has been directly involved with the design and development of all aspects of the DMS. In addition, Mr. Hosmer owns and operates a profitable and growing Toyota franchise in Iowa. This dealership remains the proving grounds for DealerBuilt's latest product enhancements. Mr. Hosmer's early technical endeavors included the development of a revolutionary analysis tool that played a key role in his dealership's profitability, eventually culminating in the foundation of DealerBuilt's LightYear DMS.

Michael Trasatti
Chief Executive Officer
Mr. Michael Trasatti has 16 years of experience developing and deploying information technology solutions, six years of which was exclusively in the auto retail space. He has consulted start-ups and large DMS vendors in a variety of capacities. Mr. Trasatti previously assisted Dealer Solutions in stabilizing a newly released DMS, working closely with clients, management, and the development teams. His work secured the product line, aiding in the sale of Dealer Solutions to ADP. Mr. Trasatti next worked closely with ADP management in their effort to develop a next generation product. Prior to partnering with DealerBuilt, he served as Chief Information Officer for a consumer finance company during a time of double-digit revenue growth and expansion that doubled the size of the company. Mr. Trasatti is a CPA and brings an in-depth knowledge of auto-retail technology to the organization and visionary leadership to the team.

Frank Lucas
Chief Operating Officer & Executive VP Product Strategy
Mr. Frank Lucas has over 30 years of automotive retail experience including managing the business operations of Galpin Motors, the largest volume Ford dealer in the world. Prior to Galpin, Mr. Lucas was the President of a large group of dealerships. He created one of the first automotive management companies that brought consolidation and control over similar functions that today's public consolidators employ. Mr. Lucas brings a remarkable sense of the auto-retail market, an ability to develop marketing strategies geared towards the auto-retailer and a passion for the industry.

If you want to hear more, contact us and we'll put you in touch with dealers who needed to make the same choice as you. Hear why they selected the DealerBuilt Dealer Management System over other vendors. When DealerBuilt’s LightYear DMS went head-to-head with other solutions; DealerBuilt was their only choice!