From The Showroom
To The Service Bay,

DealerBuilt was built by dealers for dealers.
With a portfolio of enterprise solutions for DMS, CRM, desking, service lane, and marketing analytics, dealers finally get what they need to run their business their way.

DealerBuilt Symbol

Say Goodbye to the Never-Ending Speed Bumps

Whether you’re putting deals together, managing multiple stores, or optimizing ad spend, it just takes too much time and effort to get anything done.

What If You Could...

work exactly how you want

Work exactly how you want

Get a flexible, personalized system that was purpose-built for the way dealers actually work.

up your game everywhere

Up your game everywhere

Get an enterprise view of your data for every department, across every store, all in one place.

do it all without doing it yourself

Do it all without doing it yourself

Get hands-on help from real people who have been in your shoes.

Explore Our Portfolio of Integrated Solutions

Lightyear
Lightyear in works

Enterprise Cloud DMS inclusive of payment processing, document archiving, F&I eSignature & Laser Forms, Service Pricing Guides, Intelligent Dispatch, and Parts & Vehicle Inventory Scanning.

Oplogic
Oplogic optimized

Comprehensive, flexible CRM inclusive of desking, equity calculator, telephony, AI Digital Assistant, and Fraud Prevention.

iservice
iService improvements

Suite of service tools that bridge the gap between dealerships and car owners, inclusive of Online Scheduling, Mobile Check-in & Payments, Video & Photo MPI, WorkFlow Management, Consumer Engagement, MyLoan Financing, Appraise My Car, Service Pricing Guides, Reconditioning, and Service CRM.

vistadash
vistadash analytics

Reporting tool that turns date into action insights, inclusive of Real-Time Marketing Intelligence, CRM Data Aggregation, 3rd Party Marketing Evaluation, ROI Analysis, and GA4 Standardization & Maintenance.

Lightyear
Lightyear in works

Enterprise Cloud DMS inclusive of payment processing, document archiving, F&I eSignature & Laser Forms, Service Pricing Guides, Intelligent Dispatch, and Parts & Vehicle Inventory Scanning.

Oplogic
Oplogic optimized

Comprehensive, flexible CRM inclusive of desking, equity calculator, telephony, AI Digital Assistant, and Fraud Prevention.

iservice
iService improvements

Suite of service tools that bridge the gap between dealerships and car owners, inclusive of Online Scheduling, Mobile Check-in & Payments, Video & Photo MPI, WorkFlow Management, Consumer Engagement, MyLoan Financing, Appraise My Car, Service Pricing Guides, Reconditioning, and Service CRM.

vistadash
vistadash analytics

Reporting tool that turns date into action insights, inclusive of Real-Time Marketing Intelligence, CRM Data Aggregation, 3rd Party Marketing Evaluation, ROI Analysis, and GA4 Standardization & Maintenance.

A Portfolio of Enterprise Solutions for Your Entire Business

Lightyear
Lightyear in works

DMS

Oplogic
Oplogic optimized

CRM

iservice
iService improvements

Service Lane Tools

vistadash
vistadash analytics

Marketing Analytics

Some of the Biggest, Most Successful Dealer Groups in the Country Rely on DealerBuilt

We moved to DealerBuilt after 35 years with a major DMS. DealerBuilt’s flexibility, value, open integration with other systems, and centralized accounting function were key reasons for our change.

Eric Gosch
Owner, Gosch Auto Group